The warehouse on Melrose was like a vortex into a cultured fashion girl’s paradise. But could any less be expected of Hermès’ pop-up shop, Hermès Carre Club?
All around were live presentations of artists designing future Hermès heritage scarves–from the intricate paintings on the canvas to the luxurious silk squares that women would in a year be dying to to wear. The story seeker in me stood talking to these artists for minutes on end to learn what inspired them. Such passion for their craft revived fashion as an art form that takes time, care and precision in such a immediate seeking world.
The enchantment did not stop there. My vision was filled with the vibrant paints and pigments of the scarves, but my ears were delighted with vintage music and then the lemon yellow telephone station, where you could dial different numbers and hear different narratives of people’s experiences with their Hermès narrative scarf.
And my taste buds were later tickled with different gummy candies and an iced matcha latte at the cafe. My friend and I then got the chicest Hermès temporary tattoos and sung our souls out in the Carre-Ok booth (Man the puns, did they know I was coming?)! What was particularly special about this singing station was the fact that each song coincided with a different scarf design you could choose from on the Carre-Ok touch screen. The number was a mystery unless you deduced it from the scarf design!
Last but certainly not least, we had a keepsake to remember the magical event by: a portrait sketched by an on-site artist. I am proud to say that I am officially a member of the Hermès Carre Club and cannot wait for their future events.
Keeping it Krischic,
Kristin Vartan
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