The Gucci Beauty Pop-up – A Day in the Chic Life

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Not pictured: the start to my day was spilling coffee on my white duvet that my grandmother gave me. I immediately doused the lace bed-dressing with Shout and threw it in the wash. It miraculously survived! 

Why am I telling you this? To peel back the thick and luxurious curtain that an Instagram or blog feed covers life with. I was messaging my best friend Mari about the whole fiasco, and she assured me that she “does stuff like that all the time,” and that “hopefully when she gets to my house she can cheer me up,” and surely, she did. In our fashion-forward frocks (mine an Edwardian-esque combo with a sweetheart neckline top and flared out ankle-length skirt), we filmed the Paris Fashion Week episode of Fashion Week with Krischic and went on our merry (or should I say, Mari) way to exploring the Gucci Beauty pop up in honor of their first ever mascara: “Mascara L’Obscur.” 

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“I designed Mascara L’Obscur for an authentic person who uses makeup to tell their story of freedom, in their way,” Gucci Beauty Creative Director Alessandro Michele said in a statement. Let me tell you, once I sat in front of the light-plated Gucci Beauty vanity and had my makeup artist Sasha adorn my lashes with the mascara, I saw my eyes open up completely. The mascara liberated me of my earlier frustration from the day. Makeup in its purest form has the power to make you feel your best. 

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In the blink of a feathered-lash eye, Mari and I were glammed up and ready to explore our surroundings through Gucci-monogrammed glasses. The pop-up was filled with Instagram-worthy stations: The entrance was lined with model screen tests in motion. The film walls opened up to a hall of mirrors of sorts with Marie Antoinette-style floral wallpaper. True to Marie-Antoinette myth, there was even multi-tiered wedding cake lit with Gucci Beauty lipsticks in place of candles. The glamour and the gaudy did not stop there: picture Gen-Z approved photo booths, a makeshift library of arcane books with Gucci perfumes for stoppers, a perfume bar, a screening area with a 1970s style mascara ad and another screen-walled room showing even more Gucci Beauty commercials. Sensory overload is an understatement, but Mari and I were definitely there for it! Gucci, Gucci Beauty, Mascara L’Obscur, pop up, Los Angeles fashion, fashion, LA pop up, Melrose, West Hollywood, beauty, mascara, makeup, Alessandro Michelle, fashion diary, fashion blogging, what I wore, ootd,Gucci, Gucci Beauty, Mascara L’Obscur, pop up, Los Angeles fashion, fashion, LA pop up, Melrose, West Hollywood, beauty, mascara, makeup, Alessandro Michelle, fashion diary, fashion blogging, what I wore, ootd,

The Gucci experience went home with us in more ways than one: in the form of memories, pictures and even free samples. No coffee spill can tarnish such a day, especially when the delectable notes of Gucci Beauty perfume acts as a memory potion.  

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What is your personal relationship with make-up? Let me know in the comments below!

Keeping it Krischic,

Kristin Vartan

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Forward thinker with a Vintage Soul. Editor and traveller with a love affair with words and whimsical wardrobes. Follow me on my journey to amazing sights through the lens of personal style.

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