Talk Show S2Ep3: How Clothing Brand, LaMade Pivoted into Mask Making During the Pandemic

LAmade, ethical trade, ethical fashion, fashion, factory workers, essential workers, Coronavirus, COVID-19 pandemic, Cares Act, small businesses, LA business, first generation, immigrant owned, American dream, talk show, talk show host, TV host, journalist, MMJ, home studio, work from home, fashion news, Coronavirus news, female journalist

The CDC has recommended we all wear face masks. Ethical fashion brand, LAmade is making sure we stay safe in style.

On this week’s episode of Keeping it Krischic’s pandemic special, Quarantelling Stories (more explanation about it in this post), LAmade’s CEO, Elbert Chang gave me all the details on why their factory decided to shift from making clothes to masks for frontline workers and consumers.

Through their partnership with The Mask Movement, a mask is donated for every two purchased. Some notable LaMade/The Mask Movement supporters include Botched star, Paul Nassif and social media stars, Clement’s Twins. You may have even seen Hilary Duff sport an LaMade mask recently on Instagram!

Elbert’s parents Jack and Georgia Chang founded LaMade after immigrating to America in the ’70s. One hundred percent of their clothes are produced in their LA-based factory. The brand is an example of the American dream and is why the company is ardent about fair trade, fair wages and safe working conditions for their workers. Chang made sure to tell me about what safety precautions the factory is taking during the pandemic and how their mask production and consumption took off so quickly. You don’t want to miss any of our chat, so give the episode a watch!

Tune in every Monday for a new episode, and feel free to like and share!
If you have a story to tell, or know someone who does, feel free to dm me @keepingitkrischic.

The Story Behind the Style:

Kristin Vartan, Keeping it Krischic, LAmade, ethical trade, ethical fashion, fashion, factory workers, essential workers, Coronavirus, COVID-19 pandemic, Cares Act, small businesses, LA business, first generation, immigrant owned, American dream, talk show, talk show host, TV host, journalist, MMJ, home studio, work from home, fashion news, Coronavirus news, female journalist

My mother wore this periwinkle pinafore with a bejeweled belt when my father officially asked my grandparents’ for their blessing to marry her. Is this a traditional news dress? Perhaps not, but the color looks great on camera, and it’s so me. The memories and its character give me the confidence necessary to conduct better interviews!

Addicted to Instagram During Quarantine? Support the Talk Show From There!

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@cdcgov has recommended we all wear face masks. . . . @lamadeclothing making sure we stay safe in style. . . . You are watching @keepingitkrischic talk show’s pandemic special, Quarantelling Stories, where stories of resilience can be found during the #covid19pandemic. . . . LA Made’s CEO, @elbert1210 is here to chat about pivoting from a clothing brand to a mask making operation with @themaskmovement during the pandemic. . . . Tune in every Monday for a new episode, and feel free to like and share! If you have a story to tell, or know someone who does, feel free to dm me @keepingitkrischic. . . . #quarantellingstories #keepingitkrischic #lamade #lamadeclothing #ethicallymade #ethicalfashion #tvhost #talkshow #talkshowhost #mmj #mmjane #maskmaking #staysafestayhealthy #fashion #madeinusa

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Another early ‘90s fit that I inherited from mama! #neverfitin #foryou #boredathome

♬ My Fit – Mad Circuit

If you have a story of resilience or know someone who does, email me at keepingitkrischic@gmail.com or dm me on social media! You can also contact me via email for media inquiries.

Keeping it Krischic, 

Kristin Vartan

Also Check Me Out On: Entertainment WeeklyThe Hollywood ReporterE! NewsDarling MagazinePepperdine GraphicTwitter, Facebook, and  Instagram!

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Follow Me on LIKEtoKNOW.it to shop all my latest looks!

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Forward thinker with a Vintage Soul. Editor and traveller with a love affair with words and whimsical wardrobes. Follow me on my journey to amazing sights through the lens of personal style.

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