The CDC has recommended we all wear face masks. Ethical fashion brand, LAmade is making sure we stay safe in style.
On this week’s episode of Keeping it Krischic’s pandemic special, Quarantelling Stories (more explanation about it in this post), LAmade’s CEO, Elbert Chang gave me all the details on why their factory decided to shift from making clothes to masks for frontline workers and consumers.
Through their partnership with The Mask Movement, a mask is donated for every two purchased. Some notable LaMade/The Mask Movement supporters include Botched star, Paul Nassif and social media stars, Clement’s Twins. You may have even seen Hilary Duff sport an LaMade mask recently on Instagram!
Elbert’s parents Jack and Georgia Chang founded LaMade after immigrating to America in the ’70s. One hundred percent of their clothes are produced in their LA-based factory. The brand is an example of the American dream and is why the company is ardent about fair trade, fair wages and safe working conditions for their workers. Chang made sure to tell me about what safety precautions the factory is taking during the pandemic and how their mask production and consumption took off so quickly. You don’t want to miss any of our chat, so give the episode a watch!
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The Story Behind the Style:
My mother wore this periwinkle pinafore with a bejeweled belt when my father officially asked my grandparents’ for their blessing to marry her. Is this a traditional news dress? Perhaps not, but the color looks great on camera, and it’s so me. The memories and its character give me the confidence necessary to conduct better interviews!
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Keeping it Krischic,
Kristin Vartan
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Keeping it Krischic 