Melrose Avenue, a fitting location for the floral fantasy that is the Miss Millefiori Dior Pop-up:
The new Miss Dior Eau de Perfume is meant to evoke the scent of “sensual roses,” setting the mood for a love affair between the perfumes of spicy Peony and Lily-of-the Valley, according to Dior’s Perfume Creator, Francois Demachy. For Los Angeles, the transportive scent is brought to life from March 21st to the 27th, in the form of a botanical pop-up experience, before being planted in other cities around the world.
The Miss Dior pop-up was like walking into an enchanted garden, nurtured in luxury. Bottles of the new Miss Dior Millefiori perfume stood out in a nursery of rainbow bouquets, laced throughout the entire space.
Instead of the smell of actual flowers, pushable buttons sprayed out the array of perfumes for visitors to sample. One room was all mirrors, making the bed of flowers go on to infinity. My friend Gabby commented on how the walls of looking glass reminded her of a funhouse. “Yes, but one that you actually want to stay in!” I said in pure joy.
The pop-up struck that balance between a photography paradise, an interactive shopping experience, and artistic fashion-forward art museum. Déjà vu hit me like a spritz of Miss Dior, when I saw the Christian Dior gown, the brand’s muse Natalie Portman wore in the campaign for the perfume. The layers of pleats made the garment itself look like a blossom in bloom, while other colorful flowers nestled on its petals. I studied the piece as one would Monet’s impressionist paintings of lily pads. Another art piece not to miss: Anya Kielar’s 2021 “Lady Dior.” The abstract, three-dimensional rendition of the perfume, and a “Dior girl,” was inspired by the performance art of theatre, fashion and decorative art.
“This was a way for her to evoke the notion of the female archetype and the way in which perfume can transform attitude,” according to the Dior pop-up. It was not lost on me how Kielar’s artistic take on a lady “striking a pose” echoed the many fashion girls like myself posing for photos around the premises.
Gabby and I finished the visit with a make-up touch-up at Dior beauty counter. Sitting in a director’s chair with Dior printed on the back, we chatted with Dior’s makeup artist, Robert. Robert was truly a delight, showing us the shapeshifting magic of Dior’s coral and Barbie pink blushes (favorites on TikTok) and chatting about the history of Dior and the modern vision of Maria Grazia Chiuri. With a makeup refresh, Gabby and I toasted with some rose lattes in the makeshift Miss Dior cafe. The coffee was dusted with rose petals, fashioned into the word, Dior. It paired well with some rose macaroons.
Keeping it Krischic,